"Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen."  -Winston Churchill

Regardless of your industry, there is more noise than ever before. Are you being listened to? Are you getting what you bargained for? More importantly, are you standing out to your clients? 

Effectuate takes the time to get to know you, your intentions and ultimate goals. We will never tell you how to craft your brand; rather, our mission is to work in sync with your team to develop a strategy that is both collaborative and efficient. By working together, we will yield better project results while also setting your company up for success in the future. 

Effectuate incorporates proven process-driven methods to help you develop the best strategy, implementation and execution necessary to cultivate creative ideas, agile solutions and tangible results.

Social Media Strategies

It’s all about listening to your clients, right? Social media has quickly evolved into the most important, and cost efficient, form of doing so. Whether you’re launching a new product, trying to navigate the message of an existing campaign or getting in front with industry-leading customer service, we’ll help you join and lead the conversation.

How?
Social Media Planning
Social Media Monitoring
Social Media (including Twitter and Facebook) Integration
Blogs
Viral Marketing
Widget Development
Mobile Marketing
Promotion based on location

Consulting Services including Implementation and Project Management

Regardless of where you are with your project, we can help. We pride ourselves on delivering timely implementations and management of projects. Our industry proven processes will help you complete your project on time, within budget and yield top-level results. To ensure accountability we provide daily auditing activities, schedules and deliverables. Our communication and negotiation team takes great pride to ensure smooth operations in even the most difficult situations.

How?
Scope development
Implementation strategy and execution
Project Management
Promotion marketing

Web Design and Development

Technology is rapidly changing, mostly for the better, so it’s important to make sure that your business is on the forefront of the next big thing. We use new and established methods to give you that advantage that you need in a chaotic and every-changing world.

How?
Web site strategy and planning
Web and User experience design
Programming including Django, Ruby on Rails, PHP
Integration with Constant Contact
Database warehouse design
e-mail design/distribution
SEO
Webmaster services
AdWords
Analytics
Web site and application hosting
WordPress custom theme development

Branding and Identity

Whether you’re creating a new brand or repositioning an established brand, crafting a business or product identity is no small task. That is why it is imperative to know how to position your “self” when developing new client relationships or furthering existing partnerships.

How?
Brand strategy development
Repositioning of brand
Print collateral

Content Development

With the vast majority of Americans relying on social media to guide their purchasing decisions, it is critical to develop a trusted and visible Web presence. Effectuate will develop and execute your social media campaign strategy by developing unique content for Facebook, Twitter, LinkedIn, Foursquare and YouTube as well as establishing and continuing the conversation through blogging, customized e-mails, online magazines and newsletters.

How?
Daily posts
E-mail content development
Content for newsletters, magazines and newsletters
Custom applications
Presentations (print and online)
Visuals (print and online)
Custom polls