Our leadership team has deep experience in business transformation, working with organizations of all shapes and sizes to maximize the opportunities at hand. We pride ourselves on our creativity, problem-solving acumen and dedication to doing what's best for our clients.

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Brian Adamovich, JD, MBA 

Specialties: Strategy, Risk Mitigation, Operations, Negotiation, Leadership, Business Transformation, Turn-Around and Planning, Program Management, Strategic Assessments, Organizational and Culture Development

Industries: Consumer Services, Education Management, Financial Services, Human Resources, Employer Branding/Staffing, Legal Services, Management Consulting, Marketing and Advertising, Professional Training and Coaching, Retail, Program Development

Clients/Projects: Some of Brian’s best known clients and projects throughout his career include Salesforce, Coca Cola, Pampers - P&G, Google, Kellogg’s, Oracle, The National Basketball Association (NBA), Bank of America, Unilever, Merial, Avis/Budget, Bayer, Aimia, GovDelivery (Granicus), Waystar, Innovaccer, True Religion, Robert Graham Clothing, Singer Sewing Machines, Vitech, Oracle, Zenefits, Synchrony Financial, MassMutual, G-Form, Tacony, law firms, healthcare companies, financial institutions and many more. 


Brian is a multi-functional business leader that has over 15 years of experience working with organizations of all shapes and sizes. Brian specializes in team leadership, strategy creation and implementation, marketing leadership, operations, project and program management, risk analysis and mitigation, organizational and culture development, complex negotiations and business development. Some of Brian's career highlights include a M&A migration of a $750M acquisition, a fully immersive integration of 2 companies that led to a $2.7B exit, foundational work for a $70M round for a growing start-up, increasing revenue of 300%+ month-over-month for a growing start-up and many more.

Brian is a Partner at Chameleon Collective, a hybrid consulting and marketing services firm that has grown from 4 individuals to over 100 over the last 5 years. Additionally, Brian has worked for Alexander Mann Solutions - Talent Collective as a Senior Consulting Lead, was a Program Manager for loyalty leader AIMIA (formerly Carlson Marketing Group), started Effectuate in 2009 and has held various other roles throughout his career, including serving as an Adjunct Professor of various business and law courses at the University of St. Thomas in Saint Paul, Minnesota.


Brian holds an MBA from Indiana University’s Kelley School of Business, a Juris Doctor from Mitchell Hamline College of Law, a Certificate in Project Management from the University of Minnesota, Graduate level coursework in Negotiation and Dispute Resolution from Hamline School of Law and a Bachelors of Arts from the University of Minnesota. 


Joshua Hay​


Specialties: Growth Optimization, Marketing, Digital Transformation, Negotiation, Leadership, Turn-Around and Planning, Project Management, Strategic Assessments, Sales Optimization



Industries:  Consumer Services, Marketing and Advertising, Ecommerce, Retail, Education Management, Financial Services, Health Technology, Employer Branding/Staffing, Management Consulting, Program Development

Clients/Projects: Some of Josh’s best known clients and projects throughout his career include MTV, Nokia, Intralinks, Lord and Taylor, True Religion, Robert Graham, Standard Furniture, MISSION Cooling, FSA Store, Waystar, Innovaccer, Vitech, Pure Fishing, Clean Republic, Magnitude Software, Bluecore, Backyard Discovery, Step2 and others.


Josh is a partner at Chameleon Collective and has worked in the digital industry for over 18 years. He leads digital teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision when needed.


Josh is an industry thought leader with strong B2B and B2C experience having worked for companies like Nokia, MTV, Intralinks, Future Now, and Hopeless Records. During this time, he published Case Studies with Google on A/B testing, has published excerpts in NY Times best sellers and spoken at multiple conferences.


In the last couple of years, Josh’s consulting experience has focused on a large range of technology companies and has led marketing initiatives and had interim leader roles at companies like Waystar, Innovacer and FSAStore. He has also helped transform digital marketing for companies like Lord & Taylor, True Religion, Robert Graham, Standard Furniture and Backyard Discovery.​

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Akin Adekeye, JD, MBA, MS


Specialties: Partnerships, Business Development, Strategy, Mergers & Acquisition, Legal, Compliance, Human Resources, Operations


Industries: Software, Private Equity, Venture Capital, Financial Services, Education Technology, Library Automation, Aerospace, Manufacturing, Law Firms, Legal Operations



Akin is a technology executive, general counsel and former software engineer with more than 15 years of experience structuring and leading complex strategic transactions and advising global technology innovators across a spectrum of enterprise software, publishing and engineering industries on the legal impact of business decisions.


Akin is Executive Vice President, Legal & Business Development at Innovative Interfaces, a technology company providing software and services to the library industry. He is responsible for the firm’s strategic alliances and M&A portfolio and oversees all transactional, compliance, regulatory, and litigation activities. Akin has previously worked at Microsoft, where he advised the Developer Experience business, and at Caradigm, Wolters Kluwer, Pratt & Whitney and OppenheimerFunds. He was previously a Corporate Associate with the New York office of Clifford Chance US LLP, an international law firm, where he practiced primarily in the capital markets and general corporate areas.


Akin holds an MBA and MS in Strategic Management from Indiana University’s Kelley School of Business, a Juris Doctor from the Howard University School of Law, and Bachelor of Science degrees in Computer Engineering and Computer Science from the University of Bridgeport.

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Joshua Schrade

Specialties: Architect, Senior Software developer. Languages include: 

React, Express, Node.js, Angular, Python, Flask, Tornado, Django, Docker, iOS Native, AWS Lambda, Azure Functions, AWS Cloud, Azure Cloud, Rackspace Cloud - Secure web services, SAS, Test Driven Development, Ubuntu Server, Redhat/CentOS, Debian, Authorize.net, Stripe, Kibana,  Log Stash, ElasticSearch, RedShift, MySQL, MSSQL, 

TeraData, PostgreSQL, PostGIS, SSL, Nginx, Apache, jQuery, Angular, WebSockets, HTML5, CSS, Bootstrap, Foundation,Celery, MongoDB, Redis, XML/RPC, Distributed Computing, Haystack, Monit/Cacit - Geolocation Services, SOAP, DNS Services, Email Services, Ruby on Rails, Cloud Formations, CodeBuild, Jenkins Server, Jenkins, Chef Server, Chef, PyLint, PyTest , Gitflow, Restful APIs, CORS, Pair Programming, ReportLab RML, ArcGIS

Industries: Energy, Automative, Start-Up, Retail, Agency, Staffing, Agriculture, CPG

Clients/Projects: Some of Josh's best known clients and projects throughout his career include Ford, DTE, Google, Mosaic, The Nerdery and many others.


Josh is an experienced architect with significant experience in both full stack development and DevOps. He's an expert in Python and developing in frameworks that include Django, Tornado, Flask and Bottle. He is always learning and developing skills in new technologies to further his capabilities.

Josh's professional interests include working with developers from all experience levels, including mentorship, peer-to-peer and mentee roles. Thrive in environments that focus on creating the best possible user experience while maintaining an organized workflow.

Josh's background includes working with small start-ups to large Fortune 500 companies to architect and deploy software that is built with pride and in a quality that he can firmly stand behind.